Our Team

Nelson Soler
Nelson Soler

Chief Solutions Officer
MBA/MS/EDFP/EA

Nelson Soler is an innovative entrepreneur who has founded two for-profit and three non-profit organizations. Soler has utilized his educational and advocacy capacities to facilitate the formation of more than three thousand two hundred enterprises in the greater Milwaukee area.

Thousands of individuals have benefited from Soler’s expertise in: entrepreneurship, accounting, nonprofit management and marketing. Soler’s accomplishments received recognition by the national and local media. As a result of that recognition, Soler received the United States Small Business Administration Award from the State of Wisconsin in 2007. In 2009, Nelson Soler was named the Chamber Executive of the Year for Region 4(IA, IN, IL, KY, OH, MN, MI and WI) by the United States Hispanic Chamber of Commerce. Soler was also named the 2011 UMOS Hispanic Man of the Year for his contributions to the advancement of the Latino and received an Individual Inner City Award by the Greater Milwaukee Committee. In 2012, the Hispanic Professionals of Greater Milwaukee named Soler the Entrepreneur of the Year, Additionally, Soler has been named the Inspirational Entrepreneur of 2017 by Bizstars and received the Community Business Development Award in 2018 by Wisconsin Economic Development Corporation.

Soler has a diverse experience in banking, international business, mining equipment manufacturing, academia, real estate and the electric utility industry. He has lead teams in business development, international sales and documentation, ERP systems upgrade, corporate communications and training.

His education includes a Bachelors of Science in Electrical Engineering (01) and a Bachelors of Arts in Economics (01) from the State University of New York at Buffalo; a Masters in Business Administration (93) and a Masters in International Business and Marketing (99) from the University of Wisconsin-Milwaukee. Soler is also a graduate from Future Milwaukee Community Leadership Program (03) and the Associates in Commercial Real Estate Program (08) from Marquette University. Additionally, he holds a Wisconsin Real Estate Broker’s License, a Next Level Entrepreneurial Instructor Certification, an Economic Development Financial Professional designation, Enrolled Agent Designation by the US Department of Treasury and a QuickBooks ProAdvisor Certification.

Soler’s community involvements include:  Commissioner in the Milwaukee Fire and Police Commission, President and CEO of the Latino Chamber of Commerce of SE Wisconsin, Executive Founding Director of the Latino Entrepreneurial Network of Southeastern Wisconsin; Founder of the LEN LULAC Chapter; and Advisory Council Member for Wisconsin  Bank and Trust; Member; Hmong Wisconsin Chamber of Commerce; Member, African American Chamber; and Greater Milwaukee Association of Realtors.

Latest mention of Nelson Soler and the Institute on Milwaukee’s Shepherd Express

 

Alfredo Diaz
Alfredo Diaz

Tax and Bookkeeping Specialist – Payroll Coordinator

Alfredo is a Tax and Bookkeeping Specialist. Alfredo has studies in Computer and Business in Mexico. He is the primary contact for payroll services in our organization. He currently holds his AFSP and has extensive training in Quickbooks and Tax Resolution issues.

 

Elizabeth Cruz

Elizabeth Cruz

Account Specialist – Social Media and Bookkeeper

Elizabeth has a dual role as a social media marketing coordinator for both our company and clients. She also assists clients with bookkeeping.

 
Pablo Novelli
Pablo Novelli Urdaneta

Marketing Coordinator

Pablo is a Design & Visual Communication student at the University of Wisconsin-Milwaukee. As our creative coordinator he assists clients with branding, creative services and website development.

Rocio Juarez

Rocio Juarez

Tax and Bookkeeping Specialist – Taxation

Rocio has over 25 years of experience in Business Accounting. She has served in many roles over the years with a focus on personal finance and credit. Rocio is in charge of serving payroll and taxation accounts. She has an extensive background in financial literacy and education and holds a Bachelors in Business attained in Mexico. Rocio is our resident expert in sales, exposition and other retail related taxation.