Our Team

Nelson Soler, MBA, MS, EDFP, Enrolled Agent, Quickbooks Pro Advisor

Chief Solutions Officer

Nelson Soler is an innovative entrepreneur who has founded two for-profit and three non-profit organizations. Soler has utilized his educational and advocacy capacities to facilitate the formation of more than three thousand two hundred enterprises in the greater Milwaukee area.

Thousands of individuals have benefited from Soler’s expertise in: entrepreneurship, accounting, nonprofit management and marketing. Soler’s accomplishments received recognition by the national and local media. As a result of that recognition, Soler received the United States Small Business Administration Award from the State of Wisconsin in 2007. In 2009, Nelson Soler was named the Chamber Executive of the Year for Region 4(IA, IN, IL, KY, OH, MN, MI and WI) by the United States Hispanic Chamber of Commerce. Soler was also named the 2011 UMOS Hispanic Man of the Year for his contributions to the advancement of the Latino and received an Individual Inner City Award by the Greater Milwaukee Committee. In 2012, the Hispanic Professionals of Greater Milwaukee named Soler the Entrepreneur of the Year, Additionally, Soler has been named the Inspirational Entrepreneur of 2017 by Bizstars and received the Community Business Development Award in 2018 by Wisconsin Economic Development Corporation.

Soler has a diverse experience in banking, international business, mining equipment manufacturing, academia, real estate and the electric utility industry. He has lead teams in business development, international sales and documentation, ERP systems upgrade, corporate communications and training.

His education includes a Bachelors of Science in Electrical Engineering (01) and a Bachelors of Arts in Economics (01) from the State University of New York at Buffalo; a Masters in Business Administration (93) and a Masters in International Business and Marketing (99) from the University of Wisconsin-Milwaukee. Soler is also a graduate from Future Milwaukee Community Leadership Program (03) and the Associates in Commercial Real Estate Program (08) from Marquette University. Additionally, he holds a Wisconsin Real Estate Broker’s License, a Next Level Entrepreneurial Instructor Certification, an Economic Development Financial Professional designation, Enrolled Agent Designation by the US Department of Treasury and a QuickBooks ProAdvisor Certification.

Soler’s community involvements include:  Commissioner in the Milwaukee Fire and Police Commission, President and CEO of the Latino Chamber of Commerce of SE Wisconsin, Executive Founding Director of the Latino Entrepreneurial Network of Southeastern Wisconsin; Founder of the LEN LULAC Chapter; and Advisory Council Member for Wisconsin  Bank and Trust; Member; Hmong Wisconsin Chamber of Commerce; Member, African American Chamber; and Greater Milwaukee Association of Realtors.

Latest mention of Nelson Soler and the Institute on Milwaukee’s Shepherd Express

Letter’s of Recommendation from Soler’s Professors at Cardinal Stritch University

Alfredo Diaz
Alfredo Diaz, ASFP, Computer Technology Certificate

Taxation Manager

Alfredo manages taxation services for personal and the self-employed. He has served in different roles at the organization including tax intaker, payroll coordinator, and bookkeeper. Alfredo has been a volunteer for several nonprofit organizations including the Latino Chamber of Commerce and the Latino Entrepreneurial Network handling events and treasurer functions. Mr. Diaz, graduated from a technical college in Mexico with a degree in Computer and Business, he also served as a rural elementary school teacher for a year prior to migrating the US. Alfredo currently holds the ASFP tax credential and a payroll certification.

Cindy Carmona, Bachelor on Fine Arts

Marketing Director

Cindy graduated from the University of Wisconsin-Milwaukee with a Bachelor’s Degree in Graphic Design in December 2021. As our creative coordinator she assists clients helping them achieve their entrepreneurial dreams with branding, creative services, and website development. She also oversees all the marketing and promotional services for 3419 MEI, MEI Bookkeeping, and MEI Training services. Cindy currently holds her 2022 Express Tax Course Certification from the Latino Tax Pro Training.

David Medina, Associate degree in Financial Analysis

Payroll and Bookkeeping Coordinator

David is the payroll and bookkeeping coordinator. He is currently studying finance at the University of Wisconsin-Milwaukee. He assists clients with their bookkeeping, payroll, and entrepreneurial training enrollment.

Elizabeth Cruz

Elizabeth Cruz, ASFP

Bookkeeping & Sales Tax Coordinator

Elizabeth is an entrepreneur with experience in retail and social media. She currently manages retail account sales taxes, payroll, and bookkeeping. Elizabeth is credentialed in Payroll and hold the ASFP. Elizabeth is very involved in the community and has served as the secretary of the Latino Entrepreneurial Network. She also assists small business owners with social media tools. Elizabeth is a native of Texas.

Leonardo Escoto, Certificate in ELectricity

Clients Services Coordinator – Intern

Leonardo “Leo” graduated from Tenor High School in Spring of 2021. He oversees clients needs and assists them.

Bryant Olivares

Co-working Space Membership & Training Services Coordinator 

Bryant manages our 3419 MEI co-working space coordination and our training programs planning and coordination. Bryant has a diverse experience in service industries including retail and nursing assistant. Recently Bryant served as the Engagement Coordinator for the Latino Chamber of Commerce of Southeastern WI where he assisted with event planning, membership services, and loan intakes. He is currently pursuing a business degree and a certificate in digital marketing.